Lets be “candid”! A head shot alone is not Personal branding photography. While it’s still important to have a nice high quality photo of yourself, you also need high quality imagery that really showcases your brand’s story. This includes personal and customized elements related to your business.
Investing in high quality authentic imagery (personal to you) really delivers the personality of your brand. Much like eating or dressing we shop with our eyes. Buying is an emotional decision more than a practical one. Therefore your imagery needs to have everything to influence the way your ideal clients will think and feel about you and your products and services. Intentionally impacting your business’s success.
On your social media (like Facebook, Instagram, & Linkedin) your marketing materials (business cards, pamphlets, brochures, pricing sheets, flyers, etc.) Website, Blog posts, newsletters, email markting blasts, press releases and other media outlets.
Are you an Entrepreneur or small business owner?
Then image examples may or may not include:
your products
you at your storefront
you holding a client meeting
doing a speaking engagement
meeting over coffee with a client
working from your home office
spending time with your family (playing
with your pet or kiddos, or even traveling
on a vacation)
Or maybe you’re a Creative?
Then image examples may or may not include:
you showing off the latest clothing or accessory trends
holding fabric, hair swatches, or makeup palettes
on a photo shoot
playing at a local music venue
out wine or food tasting
working on your laptop
Or maybe you’re a Creative?
Then image examples may or may not include:
you showing off the latest clothing or
accessory trends
holding fabric, hair swatches,
or makeup palettes
on a photo shoot
playing at a local music venue
out wine or food tasting
working on your laptop
Look we all know that time is money! We need to plan for the unknown in life and even in our business. To make sure you’re prepared as much as you can be, it’s smart to create a personal branding library of images for your business before you need them. What happens if you’re featured in a magazine or have a trade show or speaking engagement you need imagery right away for? The pressure is on, deadlines are presented and you’re at the liberty of their photographer and timeframes. Unless you invest in PBP today for tomorrow’s return.
Doing a PBP session at least every quarter keeps you fresh, relevant and current in the marketplace. So people recognize your brand and trust you’re sticking around. People buy from people they trust and know. So let the market continually see how you’re influencing your industry.
Well you’re in luck-because being a candid lifestyle photographer I know exactly how to get you feeling at ease and nailing the looks you desire without awkward poses and contrived looks! I’ve worked with an endless array of personalities and ages throughout my career so I understand how to achieve the stories I’m here to help you showcase!
Thank you so much Deanna, for providing an amazing photoshoot experience!
You made it so easy to be in front of the camera!
The clearer you portray your brand the more clients you’ll attract and the more successful you’ll be!
Let’s get you standing out today!